Experience Amazing

Event Execution

Lexus builds the world’s finest luxury vehicles backed by a belief that customers deserve a rewarding car owning experience.   The 288 Group brings the wow to Lexus of Richmond events inviting owners and guests to uniquely interact and engage with the Lexus brand. 

Our support includes strategic acquisition of media assets; procurement of endorsement talent; negotiation of site locations and event specifics; provision of event props and premium finishes; and broad on-site support and service of all event aspects.

From one-of-a-kind ride and drives through majestic scenery, to lifetime memories of meeting Lexus celebrity ambassadors, we created owner experiences that spoke to the true spirit of the Lexus brand.