The 288 Group

So why 288? 

In early 2009,  co-founders Dave McKeand and Brian Edmonds had recently relocated from the Washington, D.C.-area to Richmond, VA.  VA State Route 288, circling the western suburbs of Richmond, was the path most often traveled to meet and conspire the next great idea.  288 connected us.        

For the record, 288 equals four rounds of level par golf (72 x 4 = 288).  Perhaps with some lessons and a bit more practice, we can update the genesis of the 288 name!  


Who we are (figuratively)?

At first, we pegged ourselves a generic ‘sports marketing company’.  With deep roots in media, sports, and entertainment, we aimed to be a regional version of the mega-companies at which we were mentored.   Although solid in premise, we quickly learned that being a localized knock-off made us look not only small-minded, but also unrefined, and worse, unoriginal.   

We evolved into a ‘Resource Agency’.  We hadn’t shifted focus, nor had our capabilities changed, yet we aimed to broaden our prospective partner base.   We knew that our partners needed assistance in acquiring the necessary resources to execute strong and efficient marketing campaigns.  So, we redefined 288 as a ‘Resource Agency’. 

We had some fancy wordsmithing too…

The new economy isn’t about bigger.  Rather, immense value is created from smarter tactics, decisive and thoughtful strategy, and a more efficient use of existing and untapped resources.

In short, we help our partners maximize potential through thoughtful resource procurement and management making the impossible possible – one well-crafted project at a time. 

We’re a Resource Agency.

We still firmly believe everything we wrote.  In fact, it’s more accurate now than ever before.  However, the challenge of answering, 'What's a Resource Agency?', within the window of a 30-second elevator pitch forced another re-consideration of explaining what 288 is, or does.  



We’re a sports marketing company blended with a Resource Agency to be a marketing support team.  We don’t do creative – not logos, not collateral design, nor website development (not even our own!).   But, we help bring your marketing strategies to life by blending smart tactics, decisive and thoughtful strategy, and a more efficient use of available resources.

We do the dirty work.  We execute.  We like to build events, sponsorships, experiential programs.  We’re inclusive.  We take risks.  We figure it out.  We’re honest about what we do well, and what we don’t.   And if we don’t do it well, we find strategic partners to help.

If you’re still reading, then I invite you to hit the ‘CONTACT’ Tab above.  From there, you can see who are (literally).  

We appreciate you learning ‘ABOUT’ 288.  Check back often, because if only one thing is certain, 288 will continue to change and evolve.

 - Brian Edmonds